End-to-End Mobile App Design

Objective: Launch the Shop Tory Companion App

Tory Burch

Project

The top, underlying priority was to reflect Tory's high-end brand aesthetic throughout the app’s ui. With a strong focus on promoting Tory's newest collections and arrivals, I was charged with designing a commerce app that defined best-practices for this mobile shopping experience.

Approach

A highly intuitive, mobile shopping experience began with auditing the market landscape of current retail commerce apps. From Target and Wayfair, to Bloomingdales and Saks, many brands had been adapting to common browse-and-buy workflows. Easy browsing and stress-free ‘Add-to-cart’ or ‘Save as favorite’ functions had become just as essential as a clean, trustworthy checkout experience.

Deliverables

I was responsible for all phases of UX and design, insuring all screens, components and behavioral specs were dev-ready and available in Figma.