Cross-Sell Accessories

UX Simulation, End-to-End Design

Phone.com

Challenge

There was a huge opportunity lost on Phone.com sales of device accessories. Until recently, this category of product was treated without real consideration, and discoverable only by a manual search led by a user’s moment of interest.

Solution

Push accessories via cross-selling sales technique: rather than leaving accessories to some peripheral menu that remains optional to the user, insert compatible accessories into the user’s path prior to reaching checkout. The approach has become a core component of successful retail models – online groceries being the clearest example of the efficacy this technique has on shoppers. Amazon’s “Did You Forget” and “Buy Again” pages are successful with our own staff of engineers and designers. Approval was an easy sell.

Expectations and Outcome

The target goal was to increase revenue from product sales by 12% over 3 months. After 2 months sales had surpassed 18%.

Design System and Component Library

Behavioral Components, Assets and Styles

Regardless of how unique or radical any new feature might be, this component library is vast and rubbery enough to scale up, while clear designations, specs and guidelines insure consistency remains intact.
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Talk, Text, Meet and Fax

Core Landing Page Designs

Conversational AI solutions were customized and integrated into these Phone.com customer landing pages, offering call handling features such as Virtual Reception, Voice-to-Text Call Recordings with generated Call Summaries and Action Items, and Automated Voicemail Transcriptions.
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Web Phone

Use Cases and Functional Specs for Engineering Teams

UX, UI and visual design are hardly mutually exclusive when building certain products. I merged UX-wireframing efforts with design in order to deliver key scenarios to Engineering as soon as possible. A flexible and agile approach to Design was necessary for delivering the concepts and assets Engineering needed to build, fast.
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