Core Landing Page Design

Project: Meet, Talk & Text Platform for Small Business

Phone.com

I lead the UX and UI overhaul of this b2b/b2c web-based communication platform – talk, text, meet and fax services would be integrated into a single user-centric application. Phone.com’s outdated legacy system would be retired, and small business customers could begin signing up for a desktop phone system, as versatile as it was empathetic to their business needs.

In close collaboration with Engineering, Conversational AI solutions were customized and integrated into the latest UI, offering video conferencing and scheduling, direct messaging, and call handling features such as Virtual Reception, Voice-to-Text Call Recordings with generated call summaries and action Items, and Automated Voicemail Transcriptions.

A Pro user received and recorded a call from Quinn Delaney. The conversation was transcribed, followed by an AI generated call summary and list of action items which users can edit, share or dismiss.

A Phone.com Plus user with Voice-to-Text Call Recording enabled. Web phone is present at lower right.

An additional view of a Plus user with Voice-to-Text Call Recording enabled, and Web phone is in use.

The Direct Messaging landing page borrows inspiration from the gold star of direct messengers, Slack.

Other work for Phone.com

Design System

Behavioral Components, Assets & Styles

Regardless of how unique or radical any new feature might be, this component library is vast and rubbery enough to scale up, while clear designations, specs and guidelines insure consistency remains intact.

Use Cases & Specs for Engineering

Web Phone

UX, UI and visual design are hardly mutually exclusive when building certain products. I merged UX-wireframing efforts with design in order to deliver key scenarios to Engineering as soon as possible. A flexible and agile approach to Design was necessary for delivering concepts and assets Engineering needed to build, fast.

UX Simulation

Optimize Cross-Selling Accessories

There was a huge opportunity lost on Phone.com sales of device accessories. These products had been treated without real consideration, and discoverable only by a manual search by the user. The solution was implementing a cross-selling sales approach.