Talk, Text, Meet and Fax
Core Landing Pages – End-to-End Design
Phone.com
I lead the UX and UI overhaul of this b2b/b2c web-based communication platform – talk, text, meet and fax services would be integrated into a single user-centric application. Phone.com’s outdated legacy system would be retired, and small business customers could begin signing up for a desktop phone system, as versatile as it was empathetic to their business needs.
In close collaboration with Engineering, Conversational AI solutions were customized and integrated into the latest UI, offering call handling features such as Virtual Reception, Voice-to-Text Call Recordings with generated Call Summaries and Action Items, and Automated Voicemail Transcriptions.
RELATED WORK
Design System & Component Library
Behavioral Components, Assets and Styles
Regardless of how unique or radical any new feature might be, this component library is vast and rubbery enough to scale up, while clear designations, specs and guidelines insure consistency remains intact.
View project
Web Phone
Use Cases and Functional Specs for Engineering Teams
UX, UI and visual design are hardly mutually exclusive when building certain products. I merged UX-wireframing efforts with design in order to deliver key scenarios to Engineering as soon as possible. A flexible and agile approach to Design was necessary for delivering concepts and assets Engineering needed to build, fast.
View project
Cross-sell Accessories
UX Simulation
There was a huge opportunity lost on Phone.com sales of device accessories. These products had been treated without real consideration, and discoverable only by a manual search by the user. The solution was implementing a cross-selling sales approach.
View project